ROUTE

The process of Serious Concepting is divided into three phases: RESEARCH, DESIGN and REALIZE. It's an iterative process; results of each phase have to be continuously monitored against prior results.

Creation route
Value creation route

RESEARCH
   The main focus in the research phase is the construction of a valuefit. 

START
 

DESIGN
The main goal in the design phase is the creation of multiple conceptdesigns.

START 
 

REALIZE
The main objective in the realize phase is defining the details of a concept.


START