At International Lifestyle Studies (Fontys University of Applied Sciences, the Netherlands), concepting is one of the main subjects students are educated in. To operationalise concepting for this program, a Dutch textbook was written:
Serious Concepting, value through values, Jakob Sutmuller/Rudy van Belkom, 2014.
This platform is the follow-up of the book, exposed in English to reach out to a broader audience.
The discipline of Serious Concepting is based on five principles determined by the program of ILS, developed by lecturers and researchers working for ILS.
In fact they represent the important distinguishing ambitions ILS has in creating future proof, customer specific concepts that improve quality of life.
The Serious Concepting principles are:
Trends, Innovation, Cross-sectorality, Lifestyle and Quality of Life.