In 2014 Serious Concepting was launched in book-format by Jakob Sutmuller in coproduction with Rudy van Belkom.
This web environment is the follow-up of the book to reach out to a broader audience.
The ambition is to create a portal that informs and inspires on the subject of developing concepts.
Serious Concepting is based on five principles developed by lecturers working at the Academy for Creative Industries.
In fact they represent the important distinguishing ambition to create future proof, customer specific concepts that improve quality of life.
The five Serious Concepting principles are:
- Quality of Life